Turn cold leads to
engaged users

You have a great product, but developers aren't signing up, and those who are, aren't adopting it. They're maybe overwhelmed by complexity, skeptical of new solutions, or simply don't understand the value so they don't trust you.

Through strategic ghostwriting and content that educates before it sells, I help you turn that complexity into trust—and turn interested developers into active users.

Build Trust & Authority

Position your brand as the thought leader in your niche through high-value technical content.

Onboard Developers

Pre-educate and guide engineers through your tool's core features with a structured, step-by-step path.

Capture Hidden Leads

Engage developers who are interested but not yet ready to sign up. The ones that need more education before taking action.

Drive Adoption & Signups

My work has helped companies improve user adoption and signup % through correct positioning and education.